(Posted Fri. Apr 20th, 2012)
Apr. 20: This Sunday, NASCAR, Kansas Speedway and several of NASCAR’s Official Partners will showcase the environmental sustainability programs that take place each week at racetracks across the country in celebration of Earth Day. These efforts, taking place every day and at NASCAR races year-round, are part of the sport’s NASCAR Green initiative which shows the value NASCAR places upon the environment through real-world, sustained action.
The National Corn Growers Association, along with many state corn associations and the American Ethanol partnership, will help play a key role in promoting an aspect of NASCAR Green supported by agriculture and environmentalists alike, the sport’s move to a 15 percent ethanol fuel blend.
“Our promotion of mid-level ethanol blends through our partnership with NASCAR, including the events in Kansas this Sunday, constitutes one of the largest, most aggressive educational efforts that farmers have ever undertaken,” said NCGA NASCAR Advisory Committee Chair Martin Barbre. “Farmer investment of checkoff dollars, through NCGA and state organizations, makes carrying out such visible, national activities possible and demonstrates the value modern agriculture places on shining a public spotlight on the environmental and economic benefits of this important biofuel.”
As part of the festivities, American Ethanol will prominently feature an ethanol message painted in green across the backstretch of the track. This placement will shine a spotlight on the sport’s use of E15 for both those sitting in the stands and watching on television. This race directly follows last week’s NASCAR Green milestone, when the sport celebrated running over two million miles on Sunoco Green E15, which has fueled every car in every race since the beginning of the 2011 season.
Additionally, a new 30-second television spot about the NASCAR Green platform will air during Sunday’s NASCAR on FOX national broadcast at 1 p.m.
NASCAR also issued an informative paper today detailing the various programs that have made NASCAR a leader in green initiatives across all sports. The data in “The Sports Leader in Sustainability”* illustrates the steps NASCAR has taken in educating fans, reducing the sport’s environmental impact, and validating green technologies – both on and off the track.