The Iowa Corn Mobile Education Center (ICMEC) was designed to create a highly visible, interactive tool for use by all Iowa Corn staff members – especially the District Field Managers – to engage farmers in general, checkoff contributors, ICGA members, consumers, policy-makers, students, partners, and other audiences and better tell the Iowa Corn story. This new asset allows us to raise the awareness of Iowa Corn conveniently and efficiently in a variety of audiences and highlight our organization’s programs. The five main themes included in the trailer are: The grower, the fuel, the feed, the food, and the everything. From the unit’s debut on July 8 at the Iowa Corn 300 through mid-October, over 23,000 people were exposed to Iowa Corn branding and experienced the trailer, which appeared at 35 different events and was on the road for 39 days.
