JUNE 2012


(Posted Tue. Jun 12th, 2012)

June 12: When the U.S. Farmers and Ranchers Alliance holds its Food Dialogues events in Los Angeles next week, June 20-21, four people who are experts in their fields will help lead four exciting discussions. The town hall event, themed “Lights, Camera, Food: Perceptions and Realities of Farming and Ranching in America,” will bring together entertainment movers and shakers, chefs, academics, large restaurant operators, journalists, local leaders and farmers and ranchers for in-depth conversations about food. 


First, on  Wednesday, documentarian George Motz, who also hosts the Travel Channel's Made In America  and serves as director of the Food Film Festival, will moderate “Hollywood and ‘Vine’: The Intersection of Pop Culture and Food Production,” a discussion about the portrayal of food and agriculture in popular culture.


Then, urban expert and host of the syndicated Saturday Food Chain talk show, Michael Olson, will moderate “Meeting of the Minds: Touring Hollywood’s Urban Farm,” which will examine the role urban farms play in the communities where they operate.


Thursday, long-time New Yorker journalist and Denialism author Michael Specter will lead “The Great Debate: Science, Technology and Food,” a panel of leading scientists and academics, farmers and ranchers and thought leaders through a discussion about the role science and technology play in agriculture. California Secretary of Agriculture Karen Ross is scheduled to take part in this event. 


Finally, the host and executive producer of Bringing it Home with Laura McIntosh, Laura McIntosh, will moderate “The REAL Chef Challenge: Understanding How Food is Grown and Raised” at the popular restaurant Animal, where farmers, ranchers, chefs, and others will discuss how food sourcing impacts how they grow, raise, buy and serve healthy choices for people everywhere.


The National Corn Growers Association is one of nearly 80 farmer- and rancher-led organizations and their allies who are supporting USFRA’s effort to help farmers and ranchers lead the dialogue and answer Americans’ questions about how we raise our food while acting as stewards of the environment, responsibly caring for our animals and maintaining strong businesses and communities.


“USFRA has been a great program to not only bring agriculture together, but to bring it to new audiences and help demonstrate our sincere commitment for improvement,” said NCGA Chairman Bart Schott, a North Dakota corn farmer who serves as vice chair of the Alliance. “I’m looking forward to attending this event and helping add a farmer’s perspective and insight into answering some of the questions people have about what we do.”


All panel discussions taking place at the event entitled will be available online (either live streamed or taped) at www.fooddialogues.com. Check that site for the complete schedule and additional details, as well as the USFRA pages on Facebook and Twitter.