(Posted Mon. May 23rd, 2016)
From corn prices, to corn syrup, to corn ethanol, corn is in the media and on the minds of consumers more today than ever before. In the midst of this new notoriety, telling the corn farmer’s story—a story of productivity and sustainability—has never been more important.
Today, the National Corn Growers Association announced an elevated focus on telling this story by welcoming Mary Hagan as our new Vice President of Communications.
“Mary has over 20 years of experience developing and implementing complex communication strategies with high profile agriculture and consumer products companies,” said NCGA Chief Executive Officer Chris Novak. “She excels at collaboratively leading teams in creating communications that drive strategic priorities, moving the needle to positively influence both perceptions and actions. We’re excited to have her as a part of our team.”
Hagan most recently worked as a Managing Director of Osborn Barr, an agriculture-focused ad agency. While there, she was responsible for all communications, including advertising, media, digital marketing, public and media relations, for clients including Michelin, Merck Animal Health, Monsanto and others. Previously, Hagan was a Senior Vice President with the Leo Burnett ad agency in Chicago, where she had various roles in media and account service.
“The NCGA’s new strategic plan includes a focus on improving consumer trust,” said NCGA President Chip Bowling, a farmer from Newburg, Maryland. “Mary’s work helping counter negative perceptions and uniting diverse groups is exactly the type of experience and leadership we need to help us strengthen our relationship with customers and consumers.”
Hagan began her career as a CPA working with Price Waterhouse and Arthur Andersen, after earning her business degree from St. Louis University.