(Posted Mon. Nov 10th, 2014)

The U.S. Farmers and Ranchers Alliance will bring the voices of farmers and ranchers to the New York Times Food for Tomorrow conference, hosting a breakfast and panel discussion on Wednesday, Nov. 12, titled “Big Ag, Big Food: How Being Good for the Environment Is Not about Size.”


“USFRA is excited to have the opportunity to add the perspectives of farmers and ranchers on our panels to this important gathering of food minds,” said Randy Krotz, chief executive officer of USFRA. “During the discussion, panelists will have the opportunity to share their point of view on the role sustainability plays in today’s production practices. Our organization was created to give the trusted voice of modern agriculturalists the opportunity to lead the discussion about how food is grown and raised in this country. The panelists are looking forward to sharing their unique farmer and rancher perspectives on issues affecting today’s food systems with the Food for Tomorrow attendees.”


The National Corn Growers Association is a founding affiliate of USFRA, and NCGA Past President Pam Johnson, who has been involved in USFRA activities, will attend the event and take part in side meetings with key stakeholders.


Frank Sesno, Director, School of Media and Public Affairs, Creator and Host of Planet Forward at the George Washington University, former Washington Bureau Chief and Anchor for CNN, will moderate the 30-minute Food Dialogues-style panel. The discussion will explore sustainability initiatives on today’s American farms and how some of the largest farms are the early adapters of the most innovative practices. The panel will also highlight the environmental values that all farmers and ranchers share – whether growing or raising food at small, local or large operations.


The panel will include: Julie Maschhoff, a pig farmer from Carlyle, Ill.; Bruce Rominger, a farmer from Winters, Calif.; and Joan Ruskamp, Cattle feeder, J&S Feedlot, Dodge, Neb.


The event starts at 7:30 a.m. CST. The event is sold out, and those wishing to do so can follow the panel discussion on USFRA’s Twitter handle @USFRA using #FoodD and #NYFFT. To review a video recap of the session, visit For more information about The New York Times Food for Tomorrow conference, visit


For more information about USFRA or its signature event series, The Food Dialogues, visit