USFRA Launches “Straight Talk” Campaign on Food Industry Sustainability

October 31, 2016

USFRA Launches “Straight Talk” Campaign on Food Industry Sustainability

Oct 31, 2016

Last week, the U.S. Farmers and Ranchers Alliance held a news conference on Food Industry Sustainability that included members of the agricultural trade and consumer media. During the event, USFRA Chairwoman Nancy Kavazanjian, National Milk Producers Federation Chairman Randy Mooney, University of Arkansas Professor of Ecological Engineering Dr. Marty Matlock and USFRA CEO Randy Krotz unveiled plans for a "Straight Talk" campaign to engage the food industry in a dialogue on sustainable agriculture production, the marketing practices used to reach consumers, and the intersection of both trends. 



  • GMOs have allowed us to decrease chemical input, carbon emissions and farm more sustainably. -Nancy Kavazanjian
  • The only two differences between Dannon yogurt with or without GMOs will be what is claimed on the label, and the price consumers pay. -Randy Mooney
  • Sustainability is not a destination, it's a journey. But biotech, which allows for low- and no-till farming, moves us in the right direction. -Dr. Marty Matlock
  • There comes a time when we as farmers and ranchers need to step up and challenge companies when they misinform consumers. -Randy Krotz


To learn more about USFRA's "Straight Talk" Campaign, click here. For a recording of the conference, click here.