Corn Reputation focuses on the market in which NCGA can have the greatest impact: Washington. By using targeted media strategies and sustainability messages informed by research developed in collaboration with our state partners, NCGA increases our ability to move forward with important legislative and regulatory priorities that benefit U.S. corn farmers. In 2022, the campaign runs on a schedule that coincides with the Congressional calendar. A strategically curated media mix, such as digital signage at Reagan National Airport and through podcasts, meets the DC-elites where they are in a targeted way that makes every farmer-dollar matter.
