Consumer Engagement

As more and more Americans grow further removed from the farm, they have honest, understandable questions about how what they feed their family is grown and raised. NCGA’s four consumer engagement programs function independently and strategically as parts of an overall plan to achieve the greatest success in sharing the story of modern agriculture in a thoughtful, fiscally responsible manner. Through CommonGround, Corn Reputation, HungerU and the U.S. Farmers and Ranchers Alliances, NCGA meets moms, policy elites, Gen Z and sustainability-focused influencers where they are to grow a shared understanding of farming and the importance of the technology used today.

 

Consumers’ questions about farming are understandable. Less than two percent of the U.S. population farm or ranch, and most Americans are now at least three generations removed from the farm.

Consumer Engagement News

May 19, 2022

RFD-TV Takes a Fresh Look at CommonGround’s Fresh Look

CommonGround continues to open the farm gate and bring together the women who grow and raise our...

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October 20, 2021

CommonGround Spotlights Ag’s Story with Food and Nutrition Experts

This week, CommonGround shared the story of American agriculture at the world’s largest meeting...

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August 19, 2021

CommonGround: Helping Consumers Say Goodbye to Mom Guilt

Women from farms across the country, along with state and national staff, came together last...

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May 4, 2021

NCGA to Farmers: Accept the Challenge 2021

With entry for the National Corn Growers Association’s National Corn Yield Contest now open,...

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May 3, 2021

Corn Farmers Launch Campaign to Open Minds, Share Sustainability Story in Washington

This Saturday, key public policy influencers in our nation’s capital met the corn farmers of...

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April 6, 2021

CommonGround Webinar Series Offers Insight, Connection

While volunteers from across the country have not been able to meet in person nationally,

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March 29, 2021

Farmers Share Sustainability Story with Food Industry Leaders

More than 200 high-level innovators in the food and beverage industry explored the challenges...

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