CommonGround Webinar Series Offers Insight, Connection

April 6, 2021

CommonGround Webinar Series Offers Insight, Connection

Apr 6, 2021

Key Issues:Consumer Engagement

Author: Cathryn Wojcicki

While volunteers from across the country have not been able to meet in person nationally, CommonGround continues to offer opportunities to learn more and hone skills online through a second online training series. This series of three webinars, which launched last week, builds upon the series of learning and networking opportunities offered online over the summer of 2020.


The first session welcomed new volunteers to incredible work being done by more than 200 farm women like them across the country. Through state associations' support and hard work, these women serve as resources for consumers who have questions about how their food is grown.


Additional sessions are planned for April 21 and May 19, featuring Roxi Beck of the Center for Food Integrity to update the pandemic’s impact on consumer food trends and a social storytelling workshop on May 19.


Sharing their personal stories, the volunteers who make up this grassroots movement foster conversations based on shared values that help moms off the farm discover that they can feel good about the food they feed their families. America’s farm families provide an amazing array of options, but honest questions are understandable with so many competing claims. By serving as resources, these women have shared their unique understanding of important topics, such as the difference between organic and conventional crops and how ranchers care for their animals, more than a billion times since 2010.


To find out more about how women are sparking these important conversations and to learn about the participants near you, click here.


CommonGround is a grassroots movement to foster conversation among women — on farms and in cities — about where our food comes from. The National Corn Growers Association, the United Soybean Board, and its state affiliates developed CommonGround to give farm women the opportunity to engage with consumers through a wide range of activities. For more information, visit