The importance of collaborative ag industry partnerships is front and center in a new video funded in part by the National Corn Growers Association’s (NCGA) Market Development Action Team. The U.S. Meat Export Federation (USMEF) partnered with U.S. Pork, U.S. Soy, NCGA, the Beef Checkoff, and American Lamb to produce a visually engaging narrative that showcases how American producers' dedication to the land and animals translates into high-quality, sustainable protein worldwide. The video—Beyond Borders—aims to highlight the U.S. red meat industry's commitment to sustainability, recognizing its growing importance in global markets and meeting customer demand.
"The USMEF Beyond Borders video illustrates the power of collaboration between corn and our valued partners across the meat industry. By working hand in hand with our animal ag partners, we are not just cultivating crops; we are cultivating a future where best practices and a shared commitment to the land will lead the way to a more sustainable and resilient agricultural landscape,” said Ohio grower and Market Development Action Team Chair Denny Vennekotter. By working hand in hand with our animal ag partners, we are not just cultivating crops; we are cultivating a future where best practices and a shared commitment to the land, will lead the way to a more sustainable and resilient agricultural landscape,” said Ohio grower and Market Development Action Team Chair Denny Vennekotter. “U.S. corn producers want everyone to have access to the best quality, most sustainable corn-based products. It is part of our commitment to be good stewards, and we take that commitment very seriously.”
The video serves as a powerful tool in conveying the message of sustainability to both international trade partners and consumers. This joint effort across the ag sector effectively communicates the story of how conscientious farming practices contribute to delicious meals on tables worldwide. High quality, good taste and sustainability should have no borders.